Me-Moir naming + brand identity

Originally nicknamed ‘Project Goldie’, this brief required us to develop a name, brand positioning and visual identity for an exciting new app on a mission to reinvent the nostalgic joy of compiling a physical photo album for the digital age.

Enter: Me-Moir. The photo album that grows up with you.

In addition to naming and positioning, we created a distinctive logo and brand identity evocative of a free-range childhood filled with adventure.

Created by: Steve, Jena & Carolyn.

Read the full case study here.