AccountBitWorld

Every year, the team at AccountKit travel all around Australia to share the benefits of their practice toolkit with accounting firms.

In amongst the clutter and noise of packed exhibition halls and group presentations, we wanted to create a memorable presence for AccountKit to ensure they’d stand out from the rest.

Enter: AccountBitWorld.

Inspired by the inherent gamification built in to the AccountKit app (and founder Paul’s previous career as a computer game designer), we created an 8-bit world reminiscent of an accountant’s office to launch at Xerocon 2019. And to ensure ongoing recognition, we continued the theme across events into early 2020.

Along with the stand design itself, we worked with our print partners Bambra Press to create die-cut life-size standees that event attendees could interact with. AccountBitWorld extended to AccountKit’s social media presence during key events to ensure the brand experience was carried through to online.

Created by: Stan, Carolyn, Dan, Matt & Tamara
Production Partners: Bambra Press, CTL Event Management & Promo Printing