“(Our stand) took the world of accounting and made it edgy and interesting. We had lots of people coming up to us and saying ‘Oh man, this is the best stand here by far!’”
- Paul Murray, AccountKit co-founder.
In 2018 we took AccountKit’s presence at Xerocon to the next level with an attention-grabbing campaign designed to stand out from the rest and make delegates smile!
We transformed AccountKit’s stand into a tattoo parlour, complete with custom neon sign and stick-on neon tattoos featuring a range of cliche tattoo slogans with a fiscal twist. Visitors to the stand were encouraged to share pictures of their tattoos on social media using the hashtag #accountatt and participate in polls to rate their favourite designs.
The result was huge for AccountKit, with more than double the number of captured leads compared with the previous year.
Read the full case study here.